Throne Wars - Pravin Shekar | Outlier Marketer

WAR, HISTORY and MARKETING STRATEGIES!



Throne Wars is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.

Those days, rulers were forever trying to expand their kingdom and were always on the quest for new lands to annex. This led to many a war.
Not just that, but they also carry many important, timeless marketing lessons for business leaders.

This book is a collection of a few such stories with such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book.


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