Why SALES is a mandatory CEO obsession: #Startuptips
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What’s your sales strategy?
- Oh, my sales department handles that.
- I am basically a Tech person.
- Ops is my baby.
- I am going to hire a great sales team.
- I’ve got this awesome product – and clients are going to come rushing through the door. I don’t need sales, thank you very much!
If you answered yes to any of the questions, read on.
A sales resource follows a process, needs set tools/pitches and a clear unambiguous playing field. In startups and small-to-medium enterprises, there seems to be an (over) reliance on executives, especially freshers, to take care of sales.
When a new venture or division is formed, there is a lot of groundwork to be done, assumptions to be validated, especially with respect to pricing and customer acquisition. Understanding the customer, checking/correcting the pitch, setting targets – all this takes perseverance and strategy – which stems from the main desk.
This “core task” of strategy and sales is under the purview of the CEO.
For which, until processes are established…. A CEO MUST SELL.
Pravin Shekar is a startup specialist, parallel entrepreneur and motivator.
www.pravinshekar.com provides additional info.
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