Why SALES is a mandatory CEO obsession: #Startuptips

Why SALES is a mandatory CEO obsession: #Startuptips

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What’s your sales strategy?

  • Oh, my sales department handles that.
  • I am basically a Tech person.
  • Ops is my baby.
  • I am going to hire a great sales team.
  • I’ve got this awesome product – and clients are going to come rushing through the door. I don’t need sales, thank you very much!

If you answered yes to any of the questions, read on.

A sales resource follows a process, needs set tools/pitches and a clear unambiguous playing field. In startups and small-to-medium enterprises, there seems to be an (over) reliance on executives, especially freshers, to take care of sales.

When a new venture or division is formed, there is a lot of groundwork to be done, assumptions to be validated, especially with respect to pricing and customer acquisition. Understanding the customer, checking/correcting the pitch, setting targets – all this takes perseverance and strategy – which stems from the main desk.CEOs must SELL

This “core task” of strategy and sales is under the purview of the CEO.



For which, until processes are established…. A CEO MUST SELL.


Pravin Shekar is a startup specialist, parallel entrepreneur and motivator.

www.pravinshekar.com provides additional info.

Other posts by Pravin:

Door to Door Sales

Charm will last you 15 minutes, startups

Lead-gen: Dig. Dig Deep

Shame has a purpose, in sales and entrepreneurship

What’s an APP, startups?

Should I start a (new) business?

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