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WHO IS YOUR BUDDY CEO?

Seven years into my entrepreneurial career, I faced an existential crisis.

We had brought in external professionals and ceded ground to allow them to run the company their way, to take it to another plane.


We had money in the bank and the inclination to invest as advised. As and when requested.

One year later, not much spare cash in the bank and zero new revenue from the team, the board meetings started to get interesting. Very.
At one point, it was clear that I was a minority in the board and the likelihood of being kicked out of my own company was looking a likely possibility.

My maturity level as an entrepreneur was in the formative stage (still is!). I refused to talk to anyone as it would be evidence of my failure in leadership. It was office work in office and office thinking at home. Crabby, grumpy, grouchy, clammy….. all words to describe me at that time. Of course, I never discussed business with my wife or friends. What would they know of business!!!!

After a lot of coercion from my wife, bless her, I approached a good friend to talk about my predicament and hash out some possibilities. That single talk opened up a lot of internal mental channels and made things a lot clearer. It was cathartic.


It helped that I was told in no unclear terms that I was unemployable, especially with unresolved history as baggage. Sage words.


I started preparing for the boardroom battle, with data, logic and of course the lack of performance on their part. It seemed long drawn out but we managed to see the back of these bozos.


Crumpled paper. Once crumpled, it never does go back to its original state. Likewise, once you open up to a close set of business confidantes, life does get better. My crabbiness quotient has come down significantly, and my wife will vouch for it!!!!


I have since then, actively sought and interacted with buddy CEOs. The conversation may be one way but the understanding and experience flows, and assists.


Different types of buddy CEOs for different stages of the company and different maturity levels of the entrepreneur.


Who is your pressure cooker steam outlet valve?
Have you thought about the importance of mental well being, as an entrepreneur, it impact work and life….. and the sinuous balance that lies somewhere in between!

Who is your buddy CEO?

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Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur. Talk to him to rip apart and redo your marketing strategy. mic @PravinShekar.com.

Pravin is the author of three books: on outlier marketing, Getting paid to speak, and a collection of travel pics/romantic poems!http://tiny.cc/PravinShekarBooks

#Marketing #Entrepreneur #Awareness #Strategy #Outlier #Outliermarketing #ProfessionalSpeaking #Speaking

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