THE OPPOSITE OF LOVE
Have you ever wondered what it could be?
You love someone or something. You like doing a certain activity. So immersed that you are oblivious to anything else, so focused in doing what you love.
It could be a person, work for a company or association or helping out at a non-profit. Giving everything you’ve got, going over and above what is required.
When you care for the cause, it shows: In the enthusiasm, in going the extra mile, in the infectious smiles and bonhomie.
You’re in it for the love of it and don’t expect much in return. Perhaps an acknowledgement, maybe an improvement in the status quo or performance, definitely the satisfaction of being a small part of the whole.
All of a sudden, and that’s how it happens, you realize that it’s been a one way journey all along. There’s a snap! Your heart refuses to believe it, yet the truth does strike your brain. Hard.
What happens then?
The opposite of love.
The love you had for the cause may turn to hate but sometimes it takes a more perilous oblique turn, in my opinion: that of “Indifference”.
Anger means you care. Indifference is pure apathy, a sign of complete detachment, a “don’t care, don’t want to know” attitude that sets in.
And you drift away. Farther.
We’ve faced it in life and business. In each case, it is a relationship gone awry.
On the business front, I’ve noticed instances when suddenly a key guy goes awol, stops giving suggestions and doesn’t contribute beyond lip service. It starts as passive-aggressive and then gets progressively worse. If it is a key person, and not a disguised teen simply seeking attention, I will initiate immediate steps to reset the course, and the relationship, before it goes the apathy route.
For marketers, you find clients who loved you vanish or reduce their business. There could be several reasons but it could also be indifference…. all it takes is one meet or call, one update to reignite the love.
Anger can be quenched. Hate can be wooed back. Regarding those who’ve gone down the indifference path…. it’s a different game plan altogether.