A novel, novella, hard Cover, Paperback: We have heard all that.
Have you heard of a Talk book?
A Talk book is aimed at the Speaker’s Tribe. People consume content in myriad ways now. From books, Kindles, Podcasts all the way to 60 second Instagram and Tik Tok videos.
Why then am I talking about a Talk book?
A Keynote Speaker provides key messages and takeaway over the Duration of 35-45 minutes. The Audience is Supercharged as are the organisers and the selection Committee.
What after that?
The Speaker’s message needs to reach far and wide, across all channels. One such channel is a Talk Book.
A talk book provides the Keynote points, Explanations and takeaways of the speaker – as a Printed mini book (and an e-pdf version).
As a Takeaway. Instead of sending the PowerPoint slides which leave a lot of gaps, a Talk book expands Key concepts and is a handy takeaway from each talk. As a Reminder. Of the speaker and of the action to be taken from the talk. When People select Speakers for their Conference/company, they need to know if he/she can deliver.
“What else can does this speaker bring to the table? What exactly are the Key takeaways we can expect for our audience?”
A Talk book is a key differentiation. A definite need of the day. Have a look at the attached sample.
I call a Talk book, an Uber-ride book. You can complete a Talk book in one ride, it exposes you to a new Speaker and a new message.
A talk Energizes the Audience in front of the Speaker. A talk book helps the message reach out to more People.
Increase your Reach. Build your Tribe.
Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.Talk to him to rip apart and redo your marketing strategy. mic @PravinShekar.com.
Pravin is the author of three books: on outlier marketing, Getting Paid to Speak, and a collection of travel Pics/Romantic Poems! http://tiny.cc/PravinShekarBooks
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