About Me

A guerrilla marketer, parallel entrepreneur and a raconteur! I'm a man of many moods and I imbibe and spread positive energy. I believe in "Doing" more.

I am the Chairman & CEO at KREA (India’s leading Healthcare research panel) and a Managing Partner at Guerrilla Marketing consulting firm, www.krux108.com. . I am also an angel/social investor in entities like INS8 (Agile research), CANDO (BPO by/for the physically challenged), and KÄSE (fresh cheese making entity).

Speaking” is my alternate career that has taken me to four continents thus far! I speak on Agile entrepreneurship, Guerrilla marketing and business networking. I love Traveling, Networking and Photography.

On the “DO” part, I organize events on Entrepreneurship, Research & Insights and Fundraisers.

My Education

  • Indian Institute of Management

    Silver rank holder, Indian Institute of Management, Indore (EPGP)

  • SVCE, Madras University

    Outstanding Student Awardee, Bachelor of Engineering at SVCE (Madras University)



  • Grand Prize winner in the National Geographic Traveler

    Uttarakhand Tourism photography competition.

  • Himalayan Adventure writing competition

    Runner-up in this competition organized by the Great Indian Outdoors

  • Distinguished Alumni Award

    Given by Sri Venkateswara College of Engineering

  • Silver Rank Holder

    At Indian Institute of Management Indore, EPGP

  • Outstanding Student Award

    At Sri Venkateswara College of Engineering

  • President's Scout Award

    Received from the President of India


  • Emerging Leader in Market Research

    4Under40 award from the American Marketing Association

  • Leading the Research and Analytics Outsourcing wave

    Featured by O2I magazine (Cover story)

  • Technology Fast 50 India & Fast 500 APAC

    Winner of Deloitte’s “Technology Fast 50 India” “Fast 500 APAC” 2006 & 2007

  • Best Employers in India 2006

    Winner of Hewitt’s “Best Employers in India 2006”

  • Smart Workplaces in India 2007

    Winner of Times’ “Smart Workplaces in India 2007” Award

  • ITES and BPO

    Among D&B’s “Top ITES and BPO companies in India 2006”